Jeff Axup, Ph.D.
CEO and UX Strategist
Jeff Axup, Ph.D, is a user experience theorist, researcher and designer currently based in San Diego, CA. His previous research activities focused on developing mobile device concepts and research methods for studying mobile communities of backpackers. In his spare time, he is President of the local UX professional group SandCHI
and occasionally writes in his UX blog, User Design. He also participates in events such as BarCamp and Ignite. Jeff is particularly passionate about the following topics: mobile social networks, tablet computers, and the social impact of design.